1/9/2024 0 Comments Vimeo on demand rokuHow Does an OTT App Work?Īs we mentioned earlier, OTT is an acronym that stands for Over The Top. So if you are live streaming regularly, and want to give your audience more access to your content directly on their TV, an OTT app will help you get there. Most people still prefer to watch long-form content on a big screen, or else smartphones, tablets, and computers wouldn’t offer screencasting technology that reflects content to a smart tv. Depending solely on Facebook or YouTube for live streaming isn’t a sustainable long-term solution for a variety of reasons.Įven though more and more people are streaming video content on their phones, tablets, and laptops, those small screens don’t compare with a large flatscreen TV. But even despite the conveniences, Facebook and YouTube weren’t created for that and in some cases caused more problems than they solved. When COVID-19 forced a global shutdown, churches turned to YouTube and Facebook to live stream worship services to homebound congregations. If you have a camera and an internet connection, you, too, can start your own channel on an OTT platform like Apple TV or Roku. If you have an audience you need to communicate with to do business, you could benefit from adding an OTT app to your strategic plan. But this concept applies in many different contexts. Vloggers and podcasters are proving the demand for how-to and educational content. Disney+ definitely thinks so □ But honestly, OTT isn’t just for the big names in entertainment. The major networks and cable providers think so and are scrambling to keep up. These OTT devices make it easier to access the content you want when you want it, and where you want it. Most people will use an OTT device like a Roku stick or something similar to function as a receiver that organizes and categorizes the content on the TV screen. Netflix, Hulu, Spotify, and Pandora are examples of media companies using OTT apps to push content to consumers. OTT stands for Over The Top and is the category for all live streaming and on-demand content that circumvents the traditional broadcasting channels. While many people aren’t familiar with OTT, pretty much everyone has experienced the technology. Now anyone can share content through devices like Roku and Apple TV, using OTT apps to reach an even wider audience than Wayne and Garth ever did on public access TV! OTT Lets You Broadcast to TV *Without* the Cable Box Everything else was often relegated to odd times on the local public television channel. Not only was that competitive and expensive, but it was also impractical as most TV content then was relegated to either news or entertainment. Once upon a time, you had to rely on radio, TV, or cable networks to broadcast to a wide audience. OTT makes it possible to create your own tv channel and broadcast video to the public. If you’re live streaming and looking for ways to reach more people with your videos, you may want to consider creating an OTT app for Roku or Apple TV.
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